Wednesday, December 27, 2006
Wednesday, December 13, 2006
Why War Is Winning... and Peace Is Losing...
So if we want to sell peace - we need better marketing. Okay you get the point, now on to how to learning more about marketing.
I just got off the phone with my new friend Ben Mack - who is a marketing man and author of 'Think Two product Ahead.'
It was a fun, frustrating and at times down-right uncomfortable call. Ben was trying to help me differentiate my relationship coaching company from all the other services that are out there.
Sounds easy at first, until I tried it without being able to use useless terms like better, quality, faster, ect.
Ben has taken his years of marketing and created a simple, but powerful model… see below. i think the democrats would do well studing with Ben.
Anyway keep your eyes open over the next week as I apply what I have learned from this call.
If you want to know more about him and his great teleseminars – get on his mailing list and check out his web-site at http://myspace.com/howardcampbell




