Why War Is Winning... and Peace Is Losing...

The simple answer, better marketing... plus it's easier to sell fear then hope. Also the look at who is profiting from the war. As a friend of mine once said "If you want to find out who is pulling the strings... follow the money!"

So if we want to sell peace - we need better marketing. Okay you get the point, now on to how to learning more about marketing.

I just got off the phone with my new friend Ben Mack - who is a marketing man and author of 'Think Two product Ahead.'

It was a fun, frustrating and at times down-right uncomfortable call. Ben was trying to help me differentiate my relationship coaching company from all the other services that are out there.

Sounds easy at first, until I tried it without being able to use useless terms like better, quality, faster, ect.

Ben has taken his years of marketing and created a simple, but powerful model… see below. i think the democrats would do well studing with Ben.

Anyway keep your eyes open over the next week as I apply what I have learned from this call.

If you want to know more about him and his great teleseminars – get on his mailing list and check out his web-site at http://myspace.com/howardcampbell